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01027nam a2200325 a 4500 |
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308972.12.f |
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arsfunl |
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200806s2004 ESP |00 0 spa d |
| 020 |
# |
# |
|a 8420543152
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| 040 |
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# |
|a HAD
|d Visado
|d HAD
|d HAD
|d Visado
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| 080 |
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|a 658.8
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| 100 |
1 |
# |
|a Reinares Lara, Pedro
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| 245 |
1 |
0 |
|a Marketing relacional
|b un nuevo enfoque para la seducción y fidelización del cliente
|c Pedro Reinares Lara, José Manuel Ponzoa Casado
|
| 250 |
# |
# |
|a 2a. ed.
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| 260 |
# |
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|a Madrid
|b Prentice Hall
|c 2004
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| 300 |
# |
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|a 303 p.
|c 26 cm.
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| 653 |
0 |
# |
|a Customer relationship management
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| 653 |
0 |
# |
|a CRM
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| 653 |
0 |
# |
|a Satisfacción del cliente
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| 653 |
0 |
# |
|a Consumidores
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| 653 |
0 |
# |
|a Fidelización
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| 653 |
0 |
# |
|a Comportamiento del consumidor
|
| 653 |
0 |
# |
|a Marketing relacional
|
| 653 |
0 |
# |
|a Comercialización
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| 653 |
0 |
# |
|a Comunicación
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| 653 |
0 |
# |
|a Marketing de relaciones
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| 653 |
0 |
# |
|a Estrategia empresarial
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| 700 |
1 |
# |
|a Ponzoa Casado, José Manuel
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| 887 |
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# |
|a Registro Migrado
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| 090 |
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|a 658.8
|b R 352 L 284
|d -
|i 27215
|u 12
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