Integrative Model of Reputation: One Construct, Four Dimensions
The literature review on Management does not reach consensus regarding the concept of reputation. This suggests that the construct has a multidimensional structure that incorporates interactions and relationships of multiple attributes, which are perceived by stakeholders. Existing approaches usuall...
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| Formato: | Artículo revista |
| Lenguaje: | spa |
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Ediciones UNL. Secretaría de Extensión de la UNL
2019
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| Acceso en línea: | https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8736 |
| Sumario: | The literature review on Management does not reach consensus regarding the concept of reputation. This suggests that the construct has a multidimensional structure that incorporates interactions and relationships of multiple attributes, which are perceived by stakeholders. Existing approaches usually address organizational reputation from a specific dimension. This research analyzes reputation as a strategic resource from the perspective of Resource Based View to propose a theoretical model that incorporates four dimensions in its evaluation: prominence, legitimacy, quality and distinctive aspects. The model can be used to manage reputation, managing each of its four perspectives. Understanding relationships between dimensions allows the organization to have a general picture of the situation in which their reputation is located and to know which aspects should be reinforced. |
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