From Ecological Marketing to Greenwashing: a Look at Colombian and International Commercial Scenarios
The approach to the current trends in ecological marketing must be a priority for the strategic direction of 21st century organizations, especially with the high degree of responsibility that companies should demonstrate in their commercial and operative activities for the benefit of the environment...
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| Autores Principales: | , |
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| Formato: | Artículo revista |
| Lenguaje: | spa |
| Publicado: |
Ediciones UNL. Secretaría de Extensión de la UNL
2019
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| Acceso en línea: | https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8732 |