Economics of strategy
Texto fundamental que aplica la teoría económica, incluyendo la organización industrial y la economía de la información, al análisis y la formulación de estrategias empresariales y competitivas.
Guardado en:
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2008
|
| Edición: | 4a. ed. |
| Materias: |
Tabla de Contenidos:
- 1. The Evolution of the Modern Firm.
- 2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.
- 4. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.
- 5. Diversification.
- 6. Competitors and Competition.
- 7. Strategic Conmitment.
- 8. The Dynamics of Pricing Rivalry.
- 9. Entries and Exit.
- 10. Industry Analysis.
- 11. Strategic Positioning for Competitive Advantage.
- 12. Sustaining Competitive Advantage.
- 13. The Origins of Competitive Advantage:Innovation, Evolution and Environment.
- 14. Agency and Performance Measurement.
- 15. Incentives in Firms.
- 16. Strategies and Structure.
- . 17. Environments, Power, and Culture.
- 18. Strategies and the General Manager.