Economics of strategy
Guardado en:
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2010
|
| Edición: | 5a. ed. |
| Materias: |
Tabla de Contenidos:
- 1. Basic micoeconomic principles.
- 2. Economies of scale and scope.
- 3. Agency and coordination.
- 4. The power of principles: a historical perspective.
- 5. The vertical bounaries of the firm.
- 6. Organizing vertical boundaries: vertical integgration and Its alternatives.
- 7. Diversification.
- 8. Competitors and competition.
- 9. Strategic commitment.
- 10. The dynamics of pricing rivalry.
- 11. Entry and exit.
- 12. Industry analysis.
- 13. Strategic positioning for competitive advantage.
- 14. Sustaining, competitive advantage.
- 15. The origins of competitive advantage: innovation, evolution, and the environment.
- 16. Performance measurement and incentives in firms.
- 17. Strategy and structure.
- 18. Environment, power, and culture.