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01771nam a2200289 a 4500 |
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336165.12.f |
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arsfunl |
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200806s2010 USA 000 0 eng d |
| 020 |
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|a 9780470373606
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| 040 |
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|d Visado
|d HAD
|d HAD
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| 080 |
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|a 330
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| 245 |
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|a Economics of strategy
|c David Besanko, David Dranove, Mark Shanley... [et al.]
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| 250 |
# |
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|a 5a. ed.
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| 260 |
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|a Hoboken :
|b John Wiley & Sons,
|c 2010
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| 300 |
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|a 593 p. ;
|c 25 cm.
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| 500 |
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|a .Part One: Economic foundations of strategy.-- .Part Two: Firm boundaries.-- .Part Three: Market and competitive analysis.-- .Part Four: Strategic position and dynamics.-- .Part Five: Internal organization.
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| 505 |
0 |
0 |
|a 1. Basic micoeconomic principles.-- 2. Economies of scale and scope.-- 3. Agency and coordination.-- 4. The power of principles: a historical perspective.-- 5. The vertical bounaries of the firm.-- 6. Organizing vertical boundaries: vertical integgration and Its alternatives.-- 7. Diversification.-- 8. Competitors and competition.-- 9. Strategic commitment.-- 10. The dynamics of pricing rivalry.-- 11. Entry and exit.-- 12. Industry analysis.-- 13. Strategic positioning for competitive advantage.-- 14. Sustaining, competitive advantage.-- 15. The origins of competitive advantage: innovation, evolution, and the environment.-- 16. Performance measurement and incentives in firms.-- 17. Strategy and structure.-- 18. Environment, power, and culture.
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| 650 |
# |
7 |
|a Economía
|2 mpirdes
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| 650 |
# |
7 |
|a Microeconomía
|2 unbist
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| 650 |
# |
7 |
|a Ciclos económicos
|2 unbist
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| 650 |
# |
7 |
|a Política económica
|2 mpirdes
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| 650 |
# |
7 |
|a Política comercial
|2 unbist
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| 700 |
1 |
# |
|a Besanko, David
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| 700 |
1 |
# |
|a Dranove, David
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| 700 |
1 |
# |
|a Shanley, Mark
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| 700 |
1 |
# |
|a Schaefer, Scott
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| 090 |
|
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|a 330
|b E 115
|i 29974
|u 12
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