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| LEADER |
00671nam a2200217 a 4500 |
| 001 |
328963.12.f |
| 003 |
arsfunl |
| 008 |
200806s1996 GBR 000 0 eng d |
| 020 |
# |
# |
|a 0201877430
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|
| 080 |
# |
# |
|a 658.8
|
| 100 |
1 |
# |
|a Macrae, Chris
|
| 245 |
1 |
4 |
|a The brand chartering handbook :
|b how brand organizations learn living scripts
|c Chris Macrae
|
| 260 |
# |
# |
|a Harlow :
|b Addison-Wesley,
|c 1996
|
| 300 |
# |
# |
|a 413 p. ;
|c 23 cm.
|
| 650 |
# |
7 |
|a Marca registrada
|2 unescot
|
| 650 |
# |
7 |
|a Identidad
|2 unescot
|
| 650 |
0 |
4 |
|a Estretegia empresarial
|
| 650 |
# |
7 |
|a Canales de comunicación
|2 unescot
|
| 650 |
0 |
4 |
|a Canales de distribución
|
| 090 |
|
|
|a 658.8
|b M 142
|i 30732
|u 12
|