Macrae, C. (1996). The brand chartering handbook: How brand organizations learn living scripts. Harlow: Addison-Wesley.
Citación estilo ChicagoMacrae, Chris. The Brand Chartering Handbook: How Brand Organizations Learn Living Scripts. Harlow: Addison-Wesley, 1996.
Cita MLAMacrae, Chris. The Brand Chartering Handbook: How Brand Organizations Learn Living Scripts. Harlow: Addison-Wesley, 1996.
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