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00737nam a2200253 a 4500 |
| 001 |
328943.12.f |
| 003 |
arsfunl |
| 008 |
200806s1996 USA 000 0 eng d |
| 020 |
# |
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|a 0256182574
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| 040 |
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|a HAD
|d Visado
|d HAD
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| 080 |
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|a 659.1
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| 100 |
1 |
# |
|a Arens, Wiliiam F.
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| 245 |
1 |
0 |
|a Advertising
|c William F. Arens ; colaboración de Jack J. Whidden
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| 250 |
# |
# |
|a 6a. ed.
|
| 260 |
# |
# |
|a Chicago :
|b IRWIN,
|c 1996
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| 300 |
# |
# |
|a 501 p. ;
|c 28 cm.
|
| 650 |
# |
7 |
|a Publicidad
|2 unbist
|
| 650 |
0 |
4 |
|a Plan de marketing
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| 650 |
0 |
4 |
|a Estrategia publicitaria
|
| 650 |
# |
7 |
|a Comportamiento del consumidor
|2 mpirdes
|
| 650 |
0 |
4 |
|a Proceso creativo
|
| 650 |
0 |
4 |
|a Mercado electrónico
|
| 700 |
1 |
# |
|a Whidden, Jack J.
|e colaborador
|
| 090 |
|
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|a 659.1
|b A 736
|i 30724
|u 12
|