Cita APA

Arens, W. F., & Whidden, J. J. (1996). Advertising (6a. ed.). Chicago: IRWIN.

Citación estilo Chicago

Arens, Wiliiam F., and Jack J. Whidden. Advertising. 6a. ed. Chicago: IRWIN, 1996.

Cita MLA

Arens, Wiliiam F., and Jack J. Whidden. Advertising. 6a. ed. Chicago: IRWIN, 1996.