Imagen de Portada

The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.

The aim of this article is to present information about the company Uber in Guadalajara, Jalisco, and its incursion into the Mexican private transport market. The method used is a bibliographic review and data base of the company on the positioning of UBER in the transport market of Guadalajara as a...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores Principales: Bustamante-Hernández, Carlos S., Vargas-Hernández, José G.
Formato: Artículo revista
Lenguaje:spa
Publicado: Ediciones UNL. Secretaría de Extensión de la UNL 2019
Acceso en línea:https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361
id oai:bibliotecavirtual.unl.edu.ar:article-8361
recordtype dspace
spelling oai:bibliotecavirtual.unl.edu.ar:article-83612021-07-12T14:58:41Z The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal. Ventajas competitivas de Uber sobre su competencia directa en el negocio de transporte privado en Guadalajara, Jal. Bustamante-Hernández, Carlos S. Vargas-Hernández, José G. The aim of this article is to present information about the company Uber in Guadalajara, Jalisco, and its incursion into the Mexican private transport market. The method used is a bibliographic review and data base of the company on the positioning of UBER in the transport market of Guadalajara as a previous activity to perform a competitive analysis from a strategic and economic point of view. As a result of the analysis, the main factors that have made Uber one of the market leaders in the private transport business are described. Finally, some recommendations as regards the conflicts caused by the company’s entrance into a new market are made.  El objetivo de este artículo es revelar información sobre la empresa Uber en Guadalajara, Jal. y su incursión en el mercado de transporte privado mexicano. El método empleado es una revisión bibliográfica y análisis de bases de datos secundarios de la empresa sobre el posicionamiento de UBER en el mercado de transporte de Guadalajara como actividad previa para realizar un análisis de competencia desde un punto de vista estratégico y económico. En consecuencia, del análisis del presente trabajo, se muestran los factores determinantes que han colocado a Uber como una de las empresas líderes dentro de su área de influencia y se termina con algunas recomendaciones sobre los conflictos que presenta la firma al entrar a un mercado nuevo en localización. Ediciones UNL. Secretaría de Extensión de la UNL 2019-05-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion artículo Articulo info:ar-repo/semantics/artículo application/pdf application/pdf https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361 10.14409/rce.v15i02.8361 Ciencias Económicas; Vol. 2 (15): Ciencias Económicas; 107-116 Ciencias Económicas; Vol 2 (15): Ciencias Económicas; 107-116 2362-552X 1666-8359 10.14409/rce.v15i02 spa info:eu-repo/grantAgreement/EC/FP7/ https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361/11808 https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361/11809 info:eu-repo/semantics/openAccess Derechos de autor 2019 Carlos S. Bustamante-Hernández, José G. Vargas-Hernández http://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional del Litoral
collection Publicaciones periódicas
language spa
format Artículo revista
description The aim of this article is to present information about the company Uber in Guadalajara, Jalisco, and its incursion into the Mexican private transport market. The method used is a bibliographic review and data base of the company on the positioning of UBER in the transport market of Guadalajara as a previous activity to perform a competitive analysis from a strategic and economic point of view. As a result of the analysis, the main factors that have made Uber one of the market leaders in the private transport business are described. Finally, some recommendations as regards the conflicts caused by the company’s entrance into a new market are made. 
author Bustamante-Hernández, Carlos S.
Vargas-Hernández, José G.
spellingShingle Bustamante-Hernández, Carlos S.
Vargas-Hernández, José G.
The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
author_facet Bustamante-Hernández, Carlos S.
Vargas-Hernández, José G.
author_sort Bustamante-Hernández, Carlos S.
title The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_short The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_full The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_fullStr The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_full_unstemmed The Competitive Advantages of Uber over its Direct Competition in the Private Transport Business in Guadalajara, Jal.
title_sort competitive advantages of uber over its direct competition in the private transport business in guadalajara, jal.
publisher Ediciones UNL. Secretaría de Extensión de la UNL
publishDate 2019
url https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8361
_version_ 1706985860245749760
score 11.8626

Ejemplares similares