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An indicator that measure argentinean smes value migration

This research sought to construct an indicator that measures value migration and that can be applied to SMEs that do not have market capitalization information. For this purpose, a questionnaire was developed to be answered by a non–probabilistic sample of SME managers that looks for the dr...

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Autores Principales: Casella Volosin, Guido, Martínez Mansilla, Jerónimo, Rivera Motrich, Santiago
Formato: Artículo revista
Lenguaje:spa
Publicado: Ediciones UNL. Secretaría de Extensión de la UNL 2022
Acceso en línea:https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/11547
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spelling oai:bibliotecavirtual.unl.edu.ar:article-115472022-07-26T11:46:19Z An indicator that measure argentinean smes value migration Indicador para medir la migración de valor en pymes argentinas Casella Volosin, Guido Martínez Mansilla, Jerónimo Rivera Motrich, Santiago This research sought to construct an indicator that measures value migration and that can be applied to SMEs that do not have market capitalization information. For this purpose, a questionnaire was developed to be answered by a non–probabilistic sample of SME managers that looks for the driven factors of value migration grouped into different dimensions. The value migration indicator was obtained by adding the scores of the ordinal variables surveyed, and the contributions of each by dimension was also determined. Applying the non–parametric Mann–Whitney test, the most significant variables that affect value migration were identified. Findings indicate that technological advances and the engagement of companies with their environment are fundamental elements for capturing value and should be considered when designing their business model. The proposed index overcomes the limitation of Slywotzky indicator, the only pre–existing analogous indicator, which can only be applied to companies with market capitalization. It is a valuable tool for companies to measure whether they are losing, retaining or gaining value and provides information to improve strategic planning and the decision–making process. In addition, it enables to analyze the business model and its adjustment in relation to changing customer priorities. Esta investigación buscó construir un indicador que mida la migración de valor y que pueda aplicarse a las PyMEs que no cuentan con información de la capitalización bursátil. Para ello, se elaboró un cuestionario que indaga sobre los factores impulsores de migración de valor agrupados en dimensiones, a ser administrado a los gerentes de PyMEs de una muestra no probabilística. El indicador de migración de valor se obtuvo por adición de las puntuaciones de las variables ordinales relevadas y se determinaron, también, contribuciones por dimensión. Aplicando la prueba no paramétrica de Mann–Whitney se identificaron las variables más significativas en la medición de la migración de valor. Los hallazgos indican que los avances tecnológicos y la vinculación de las empresas con su entorno resultan elementos fundamentales para captar valor y deben considerarse al diseñar un modelo de negocio.El índice propuesto permite salvar la limitación del indicador de Slywotzky, único indicador análogo prexistente, que solo puede ser aplicado a empresas con capitalización bursátil. Este constituye una valiosa herramienta para que las empresas midan si están perdiendo, reteniendo o ganando valor y permite obtener información para mejorar el proceso de toma de decisiones y la planificación estratégica. Además, posibilita el análisis del modelo de negocio y su ajuste en relación a las prioridades cambiantes de los clientes. Ediciones UNL. Secretaría de Extensión de la UNL 2022-05-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion artículo Articulo info:ar-repo/semantics/artículo application/pdf text/html https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/11547 10.14409/rce.2021.18.e0001 Ciencias Económicas; Vol. 2 Núm. 18 (2021): Ciencias Económicas; e0001 Ciencias Económicas; Vol 2 No 18 (2021): Ciencias Económicas; e0001 2362-552X 1666-8359 10.14409/rce.v2i0 spa info:eu-repo/grantAgreement/EC/FP7/ https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/11547/15677 https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/11547/15678 info:eu-repo/semantics/openAccess Derechos de autor 2022 Guido Casella Volosin, Jerónimo Martínez Mansilla, Santiago Rivera Motrich http://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional del Litoral
collection Publicaciones periódicas
language spa
format Artículo revista
description This research sought to construct an indicator that measures value migration and that can be applied to SMEs that do not have market capitalization information. For this purpose, a questionnaire was developed to be answered by a non–probabilistic sample of SME managers that looks for the driven factors of value migration grouped into different dimensions. The value migration indicator was obtained by adding the scores of the ordinal variables surveyed, and the contributions of each by dimension was also determined. Applying the non–parametric Mann–Whitney test, the most significant variables that affect value migration were identified. Findings indicate that technological advances and the engagement of companies with their environment are fundamental elements for capturing value and should be considered when designing their business model. The proposed index overcomes the limitation of Slywotzky indicator, the only pre–existing analogous indicator, which can only be applied to companies with market capitalization. It is a valuable tool for companies to measure whether they are losing, retaining or gaining value and provides information to improve strategic planning and the decision–making process. In addition, it enables to analyze the business model and its adjustment in relation to changing customer priorities.
author Casella Volosin, Guido
Martínez Mansilla, Jerónimo
Rivera Motrich, Santiago
spellingShingle Casella Volosin, Guido
Martínez Mansilla, Jerónimo
Rivera Motrich, Santiago
An indicator that measure argentinean smes value migration
author_facet Casella Volosin, Guido
Martínez Mansilla, Jerónimo
Rivera Motrich, Santiago
author_sort Casella Volosin, Guido
title An indicator that measure argentinean smes value migration
title_short An indicator that measure argentinean smes value migration
title_full An indicator that measure argentinean smes value migration
title_fullStr An indicator that measure argentinean smes value migration
title_full_unstemmed An indicator that measure argentinean smes value migration
title_sort indicator that measure argentinean smes value migration
publisher Ediciones UNL. Secretaría de Extensión de la UNL
publishDate 2022
url https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/11547
_version_ 1739510255047409664
score 11.8626

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