Heritage as a scenery: dubrovnik or king’s landing?

The present work studies the effects of the usage of cultural heritage of historical cities as scenery of media products. We present a case study of the Old City of Dubrovnik, which is located in the south of Croatia. The City was inscribed on the UNESCO World Heritage List in 1979 for representing...

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Autores Principales: Durán Rocca, Luisa, de Oliveira, Alexandra Assunção Silva
Formato: Artículo revista
Lenguaje:spa
Publicado: Universidad Nacional del Litoral 2021
Acceso en línea:https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/ARQUISUR/article/view/10069
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spelling oai:bibliotecavirtual.unl.edu.ar:article-100692022-05-17T19:35:12Z Heritage as a scenery: dubrovnik or king’s landing? Patrimônio como cenário: ¿Dubrovnik ou porto real? Durán Rocca, Luisa de Oliveira, Alexandra Assunção Silva The present work studies the effects of the usage of cultural heritage of historical cities as scenery of media products. We present a case study of the Old City of Dubrovnik, which is located in the south of Croatia. The City was inscribed on the UNESCO World Heritage List in 1979 for representing a masterpiece of humanity. This recognition has brought prestige and exposure at international level increasing the tourist interest. However, recently, the Old City has been affected by the impact of mass tourism generated by being the location of the TV show Game of Thrones (2011-2019). With the exhibition of the show, the number of visitors has grown and continues to grow, jeopardizing the heritage values. We find that while physical components of the Old City are in acceptable condition, the activities resulting from mass visitation are factors of degradation and have been altering the urban landscape. We conclude that, in addition to efficient management to discipline visitation and the implementation of programs to preserve the heritage, interpretation and heritage education actions are needed, which reconcile the relationship between residents and tourists, and recover the balance between the authenticity of the place and the expectations of visitors.  O presente trabalho estuda os efeitos do uso do patrimônio cultural de cidades históricas como cenários de produtos de mídia. Apresenta-se o caso da Cidade Velha de Dubrovnik (Croácia), inscrita na Lista de Patrimônio Mundial da UNESCO em 1979 por representar uma obra-prima da humanidade. Este reconhecimento trouxe prestígio e divulgação em âmbito internacional, ampliando o interesse turístico. Recentemente, a Cidade Velha vem sendo afetada pelo impacto do turismo de massa, gerado por ter sido escolhida como locação da série “Game of Thrones” (2011-2019). Com a realização do seriado, o número de visitantes cresceu e continua crescendo, colocando em risco os valores patrimoniais do local. Constata-se que, embora os componentes materiais da Cidade Velha apresentem condições aceitáveis, as atividades decorrentes da visitação em massa constituem fatores de degradação que alteram a paisagem urbana. Conclui-se que além de uma eficiente gestão para disciplinar a visitação e da implementação de programas de conservação, também são necessárias ações de interpretação e educação patrimonial que conciliem a relação entre moradores e turistas e recuperem o equilíbrio entre a autenticidade do lugar e as expectativas dos visitantes. Universidad Nacional del Litoral 2021-12-20 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion artículo Articulo info:ar-repo/semantics/artículo application/pdf application/pdf https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/ARQUISUR/article/view/10069 10.14409/ar.v11i20.10069 ARQUISUR Revista; Vol. 11 Núm. 20 (2021): ARQUISUR REVISTA (DIC. 2021); 46-57 ARQUISUR; Vol 11 No 20 (2021): ARQUISUR REVISTA (DIC. 2021); 46-57 2250-4206 1853-2365 10.14409/ar.v11i20 spa info:eu-repo/grantAgreement/EC/FP7/ https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/ARQUISUR/article/view/10069/15241 https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/ARQUISUR/article/view/10069/15149 info:eu-repo/semantics/openAccess Derechos de autor 2021 ARQUISUR Revista https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
institution Universidad Nacional del Litoral
collection Publicaciones periódicas
language spa
format Artículo revista
description The present work studies the effects of the usage of cultural heritage of historical cities as scenery of media products. We present a case study of the Old City of Dubrovnik, which is located in the south of Croatia. The City was inscribed on the UNESCO World Heritage List in 1979 for representing a masterpiece of humanity. This recognition has brought prestige and exposure at international level increasing the tourist interest. However, recently, the Old City has been affected by the impact of mass tourism generated by being the location of the TV show Game of Thrones (2011-2019). With the exhibition of the show, the number of visitors has grown and continues to grow, jeopardizing the heritage values. We find that while physical components of the Old City are in acceptable condition, the activities resulting from mass visitation are factors of degradation and have been altering the urban landscape. We conclude that, in addition to efficient management to discipline visitation and the implementation of programs to preserve the heritage, interpretation and heritage education actions are needed, which reconcile the relationship between residents and tourists, and recover the balance between the authenticity of the place and the expectations of visitors. 
author Durán Rocca, Luisa
de Oliveira, Alexandra Assunção Silva
spellingShingle Durán Rocca, Luisa
de Oliveira, Alexandra Assunção Silva
Heritage as a scenery: dubrovnik or king’s landing?
author_facet Durán Rocca, Luisa
de Oliveira, Alexandra Assunção Silva
author_sort Durán Rocca, Luisa
title Heritage as a scenery: dubrovnik or king’s landing?
title_short Heritage as a scenery: dubrovnik or king’s landing?
title_full Heritage as a scenery: dubrovnik or king’s landing?
title_fullStr Heritage as a scenery: dubrovnik or king’s landing?
title_full_unstemmed Heritage as a scenery: dubrovnik or king’s landing?
title_sort heritage as a scenery: dubrovnik or king’s landing?
publisher Universidad Nacional del Litoral
publishDate 2021
url https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/ARQUISUR/article/view/10069
_version_ 1733712063429083136
score 11.8626