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01102nam a2200349 a 4500 |
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333347.12.f |
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arsfunl |
| 008 |
200806s2001 MEX | | 00 0 spa d |
| 020 |
# |
# |
|a 9702601010
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|d HAD
|d Visado
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| 080 |
# |
# |
|a 658.8
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| 100 |
1 |
# |
|a Kotler, Philip
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| 245 |
1 |
0 |
|a Marketing [recurso electrónico]
|c Philip Kotler, Gary Armstrong
|h [recurso electrónico]
|
| 250 |
# |
# |
|a 8a. ed.
|
| 260 |
# |
# |
|a México
|b Pearson Educacion
|c 2001
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| 300 |
# |
# |
|a 1 cd-rom
|
| 538 |
# |
# |
|a Requerimientos del sistema : PC Pentium, Windows 97 o superior, Microsoft Office 97 o superior, lector de CD.
|
| 653 |
0 |
# |
|a Comercialización
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| 653 |
0 |
# |
|a Comportamiento del consumidor
|
| 653 |
0 |
# |
|a Mercado
|
| 653 |
0 |
# |
|a Mercados globales
|
| 653 |
0 |
# |
|a Competencia
|
| 653 |
0 |
# |
|a Planeamiento estratégico
|
| 653 |
0 |
# |
|a Fijación de precios
|
| 653 |
0 |
# |
|a Publicidad
|
| 653 |
0 |
# |
|a Administración de ventas
|
| 653 |
0 |
# |
|a Marketing directo
|
| 653 |
0 |
# |
|a Recurso electrónico
|
| 700 |
1 |
# |
|a Armstrong, Gary
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
|
|a CDR-267
|i 21448
|u 12
|
| 090 |
|
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|a CDR-268 e. 2
|i 21449
|u 12
|