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00861nam a2200265 a 4500 |
| 001 |
328141.12.f |
| 003 |
arsfunl |
| 008 |
200806s1995 MEX |00 0 spa d |
| 020 |
# |
# |
|a 9688802859
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|d HAD
|d Visado
|
| 080 |
# |
# |
|a 658.8
|
| 100 |
1 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Dirección de la mercadotecnia :
|b análisis, planeación, implementación y control
|c Philip Kotler
|
| 250 |
# |
# |
|a 7a. ed.
|
| 260 |
# |
# |
|a México :
|b Prentice-Hall Hispanoamericana,
|c 1995
|
| 300 |
# |
# |
|a 843 p. ;
|c 24 cm.
|
| 650 |
# |
7 |
|a Comercialización
|2 mpirdes
|
| 650 |
# |
7 |
|a Planificación
|2 mpirdes
|
| 650 |
# |
7 |
|a Comportamiento del consumidor
|2 mpirdes
|
| 650 |
# |
7 |
|a Publicidad
|2 unbist
|
| 650 |
# |
7 |
|a Estudios de mercado
|2 unbist
|
| 653 |
0 |
# |
|a Planificación del mercado
|
| 653 |
0 |
# |
|a Diseño de productos
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
|
|a 658.8
|b K 77d 1995
|i 15235
|u 12
|