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| LEADER |
00793nam a2200265 a 4500 |
| 001 |
327860.12.f |
| 003 |
arsfunl |
| 008 |
200806s1974 ARG 000 0 spa d |
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|
| 080 |
# |
# |
|a 658.8
|
| 100 |
1 |
# |
|a McCarthy, E. Jerome
|
| 245 |
1 |
0 |
|a Comercialización :
|b un enfoque gerencial
|c E. Jerome McCarthy
|
| 250 |
# |
# |
|a 4a. ed.
|
| 260 |
# |
# |
|a Buenos Aires :
|b El Ateneo,
|c 1974
|
| 300 |
# |
# |
|a 705 p. ;
|c 23 cm.
|
| 490 |
0 |
# |
|a Biblioteca de Ciencias Sociales. Serie Dirección de Empresas
|
| 650 |
0 |
4 |
|a Administración comercial
|
| 650 |
0 |
4 |
|a Estrategia comercial
|
| 650 |
# |
7 |
|a Productos
|2 mpirdes
|
| 650 |
0 |
4 |
|a Marca
|
| 650 |
0 |
4 |
|a Venta minorista
|
| 650 |
0 |
4 |
|a Venta mayorista
|
| 650 |
0 |
4 |
|a Fijación de precios
|
| 653 |
0 |
# |
|a Sistema de canales
|
| 090 |
|
|
|a 658.8
|b M 118 1974
|i 30582
|u 12
|