|
|
|
|
| LEADER |
00863nam a2200301 a 4500 |
| 001 |
324332.12.f |
| 003 |
arsfunl |
| 008 |
200806s1992 USA 000 0 eng d |
| 020 |
# |
# |
|a 025609182X
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|
| 080 |
# |
# |
|a 658.8
|
| 245 |
1 |
0 |
|a Marketing
|c Eric N. Berkowitz...[et al.]
|
| 250 |
# |
# |
|a 3a. ed.
|
| 260 |
# |
# |
|a Boston :
|b Irwin,
|c 1992
|
| 300 |
# |
# |
|a 791 p. ;
|c 25 cm.
|
| 650 |
# |
7 |
|a Comercialización
|2 mpirdes
|
| 650 |
0 |
4 |
|a Desarrollo de productos
|
| 650 |
# |
7 |
|a Comportamiento del consumidor
|2 mpirdes
|
| 650 |
0 |
4 |
|a Planeamiento estratégico
|
| 650 |
# |
7 |
|a Publicidad
|2 unbist
|
| 650 |
# |
7 |
|a Logística
|2 unbist
|
| 650 |
0 |
4 |
|a Venta minorista
|
| 653 |
0 |
# |
|a Marketing internacional
|
| 653 |
0 |
# |
|a Marketing de servicios
|
| 700 |
1 |
# |
|a Kerin, Roger A.
|
| 700 |
1 |
# |
|a Hartley, Steven W.
|
| 700 |
1 |
# |
|a Rudelius, William
|
| 090 |
|
|
|a 658.8
|b M 338m
|d -
|i 29604
|u 12
|