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01014nam a2200313 a 4500 |
| 001 |
316329.12.f |
| 003 |
arsfunl |
| 008 |
200806s1981 MEX |00 0 spa d |
| 020 |
# |
# |
|a 9681306153
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|d HAD
|d Visado
|
| 080 |
# |
# |
|a 658.8
|
| 100 |
1 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Dirección de mercadotecnia :
|b análisis, planeamiento y control
|c Philip Kotler
|
| 250 |
# |
# |
|a 3a. ed.
|
| 260 |
# |
# |
|a México :
|b Diana,
|c 1981
|
| 300 |
# |
# |
|a 622 p. ;
|c 24 cm.
|
| 650 |
# |
7 |
|a Comercialización
|2 unbist
|
| 650 |
# |
7 |
|a Estudios de mercados
|2 unbist
|
| 650 |
# |
7 |
|a Planificación del mercado
|2 mpirdes
|
| 650 |
# |
7 |
|a Publicidad
|2 unbist
|
| 650 |
# |
7 |
|a Marketing
|2 tsaij
|
| 650 |
# |
7 |
|a Comportamiento del consumidor
|2 mpirdes
|
| 653 |
0 |
# |
|a Planificación estratégica
|
| 653 |
0 |
# |
|a Diseño de productos
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
|
|a 658.8
|b K 77d 1981 e. 2
|i 10846
|u 12
|
| 090 |
|
|
|a 658.8
|b K 77d 1981 e. 3
|i 11239
|u 12
|
| 090 |
|
|
|a 658.8
|b K 77d 1981 e. 4
|i 11240
|u 12
|
| 090 |
|
|
|a 658.8
|b K 77d 1981
|i 11299
|u 12
|