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00848nam a2200265 a 4500 |
| 001 |
316328.12.f |
| 003 |
arsfunl |
| 008 |
200806s2004 ESP |00 0 spa d |
| 020 |
# |
# |
|a 8420542806
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|
| 080 |
# |
# |
|a 658.8
|
| 100 |
1 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Marketing lateral :
|b nuevas técnicas para encontrar las ideas más rompedoras
|c Philip Kotler, Fernando Trías de Bes
|
| 260 |
# |
# |
|a Madrid :
|b Pearson Educación,
|c 2004
|
| 300 |
# |
# |
|a 208 p. ;
|c 24 cm.
|
| 650 |
# |
7 |
|a Marketing
|2 tsaij
|
| 650 |
# |
7 |
|a Estudios de casos
|2 unescot
|
| 653 |
0 |
# |
|a Gestión de la empresa
|
| 653 |
0 |
# |
|a Segmentación del mercado
|
| 653 |
0 |
# |
|a Innovación empresarial
|
| 653 |
0 |
# |
|a Técnicas de gestión
|
| 700 |
1 |
# |
|a Trías de Bes, Fernando
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
|
|a 658.8
|b K 77l
|i 25934
|u 12
|
| 090 |
|
|
|a 658.8
|b K 77l e. 2
|i 25935
|u 12
|