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01126nam a2200373 a 4500 |
| 001 |
315890.12.f |
| 003 |
arsfunl |
| 008 |
200806s2002 MEX |00 0 spa d |
| 020 |
# |
# |
|a 9702602610
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|
| 080 |
# |
# |
|a 658.8
|
| 100 |
1 |
# |
|a Czinkota, Michael R.
|
| 245 |
1 |
0 |
|a Marketing internacional
|c Michalel R. Czinkota, Ilkka A. Ronkainen
|
| 250 |
# |
# |
|a 6a. ed.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c 2002
|
| 300 |
# |
# |
|a 728 p. ;
|c 24 cm.
|
| 650 |
# |
7 |
|a Comercialización
|2 mpirdes
|
| 650 |
# |
7 |
|a Investigación de mercados
|2 unbist
|
| 650 |
# |
7 |
|a Productos
|2 mpirdes
|
| 650 |
# |
7 |
|a Distribución
|2 unbist
|
| 650 |
# |
7 |
|a Ventas
|2 mpirdes
|
| 650 |
# |
7 |
|a Cambio tecnólogico
|2 unbist
|
| 650 |
# |
7 |
|a Franquicias
|2 unbist
|
| 650 |
# |
7 |
|a Marcas
|2 tsaij
|
| 650 |
# |
7 |
|a Logística
|2 unbist
|
| 653 |
0 |
# |
|a Marketing global
|
| 653 |
0 |
# |
|a Planificación del mercado
|
| 653 |
0 |
# |
|a Planificación estrategica
|
| 653 |
0 |
# |
|a Canales de distribución
|
| 653 |
0 |
# |
|a Técnicas de venta
|
| 653 |
0 |
# |
|a Marketing de servicios
|
| 700 |
1 |
# |
|a Ronkainen, Ilkka A.
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
|
|a 658.8
|b C 998 2002
|i 26524
|u 12
|