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01136nam a2200349 a 4500 |
| 001 |
315527.12.f |
| 003 |
arsfunl |
| 008 |
200806s2012 ESP 000 0 spa d |
| 020 |
# |
# |
|a 9788473568187
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| 040 |
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|a HAD
|d Visado
|d HAD
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| 080 |
# |
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|a 658.8
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| 100 |
1 |
# |
|a Munuera Alemán, José Luis
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| 245 |
1 |
0 |
|a Estrategias de marketing :
|b un enfoque basado en el proceso de dirección
|c José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero
|
| 250 |
# |
# |
|a 2a. ed.
|
| 260 |
# |
# |
|a Madrid :
|b ESIC,
|c 2012
|
| 300 |
# |
# |
|a 657 p. ;
|c 24 cm.
|
| 490 |
0 |
# |
|a Business y Marketing School
|
| 650 |
0 |
7 |
|a Marketing
|2 tsaij
|
| 650 |
0 |
4 |
|a Estrategia competitiva
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| 650 |
0 |
4 |
|a Marketing relacional
|
| 650 |
0 |
4 |
|a Posicionamiento
|
| 650 |
0 |
4 |
|a Segmentación de mercados
|
| 650 |
0 |
4 |
|a Mercados competitivos
|
| 650 |
# |
7 |
|a Auditoría
|2 mpirdes
|
| 650 |
# |
7 |
|a Consumidores
|2 mpirdes
|
| 650 |
# |
4 |
|a Plan de marketing
|
| 650 |
# |
7 |
|a Planificación
|2 mpirdes
|
| 650 |
0 |
4 |
|a Cultura empresarial
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| 650 |
# |
7 |
|a Marcas registradas
|2 mpirdes
|
| 650 |
# |
7 |
|a Estudios de casos
|2 unescot
|
| 700 |
1 |
# |
|a Rodríguez Escudero, Ana Isabel
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| 090 |
|
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|a 658.8
|b M 964 A 386e 2012
|d -
|i 28897
|u 12
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