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00862nam a2200289 a 4500 |
| 001 |
311460.12.f |
| 003 |
arsfunl |
| 008 |
200806s2012 MEX 000 0 spa d |
| 020 |
# |
# |
|a 9786073212458
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|
| 080 |
# |
# |
|a 658.8
|
| 100 |
1 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Dirección de marketing
|c Philip Kotler, Kevin Lane Keller
|
| 250 |
# |
# |
|a 14a. ed.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c 2012
|
| 300 |
# |
# |
|a 808 p. ;
|c 27 cm.
|
| 650 |
# |
7 |
|a Marketing
|2 unescot
|
| 650 |
# |
7 |
|a Comercilización
|2 mpirdes
|
| 650 |
# |
7 |
|a Comportamiento del consumidor
|2 mpirdes
|
| 650 |
# |
7 |
|a Mercados
|2 unescot
|
| 650 |
# |
7 |
|a Estudios de mercados
|2 mpirdes
|
| 650 |
# |
7 |
|a Competencia
|2 mpirdes
|
| 650 |
# |
7 |
|a Toma de decisiones
|2 mpirdes
|
| 650 |
0 |
4 |
|a Clientes
|
| 650 |
0 |
4 |
|a Calidad del servicio
|
| 700 |
1 |
# |
|a Keller, Kevin Lane
|
| 090 |
|
|
|a 658.8
|b K 77d 2012
|d -
|i 29977
|u 12
|