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01278nam a2200385 a 4500 |
| 001 |
308970.12.f |
| 003 |
arsfunl |
| 008 |
200806s2006 ESP |00 0 spa d |
| 020 |
# |
# |
|a 9788497881357
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
|d HAD
|d Visado
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| 080 |
# |
# |
|a 658.8
|
| 245 |
0 |
0 |
|a Principios y estrategias de marketing
|c Inma Rodriguez Ardura ...[et al.]; coordinadora Inma Rodriguez Ardura; colaboradora Bárbara Oliver Olivera
|
| 260 |
# |
# |
|a Barcelona
|b UOC
|c 2006
|
| 300 |
# |
# |
|a 458 p.
|c 25 cm.
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| 490 |
0 |
# |
|a Economía y Empresas
|
| 653 |
0 |
# |
|a Marketing
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| 653 |
0 |
# |
|a Responsabilidad social
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| 653 |
0 |
# |
|a Posicionamiento
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| 653 |
0 |
# |
|a Segmentación
|
| 653 |
0 |
# |
|a Comportamiento del Consumidor
|
| 653 |
0 |
# |
|a Comercialización
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| 653 |
0 |
# |
|a Planeamiento estratégico
|
| 653 |
0 |
# |
|a Marcas
|
| 653 |
0 |
# |
|a Fijación de precios
|
| 653 |
0 |
# |
|a Canales de distribución
|
| 653 |
0 |
# |
|a Publicidad
|
| 700 |
1 |
# |
|a Rodriguez Ardura, Inma
|e director de publicación
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| 700 |
1 |
# |
|a Ammetller Montes, Gisela
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| 700 |
1 |
# |
|a López Prieto, Oscar
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| 700 |
1 |
# |
|a Maraver Tarifa, Guillermo
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| 700 |
1 |
# |
|a Martinez Arguelles, Maria Jesus
|
| 700 |
1 |
# |
|a Oliver Olivera, Bárbara
|e contribuidor
|
| 887 |
# |
# |
|a Registro Migrado
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| 090 |
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|a 658.8
|b P 932
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|u 12
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| 090 |
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|a 658.8
|b P 932 e. 2
|d -
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