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00778nam a2200265 a 4500 |
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308602.12.f |
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arsfunl |
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200806s2001 MEX |00 0 spa d |
| 020 |
# |
# |
|a 9706861564
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| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
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| 080 |
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|a 658.8
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| 100 |
1 |
# |
|a Fernández Valiñas, Ricardo
|
| 245 |
1 |
0 |
|a Manual para elaborar un plan de mercadotecnia
|b un enfoque latinoamericano
|c Ricardo Fernández Valiñas
|
| 260 |
# |
# |
|a México
|b Thomson
|c 2001
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| 300 |
# |
# |
|a 256 p.
|c 25 cm.
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| 653 |
# |
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|a Marketing
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| 653 |
# |
# |
|a Planificación del mercado
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| 653 |
# |
# |
|a Segmentación del mercado
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| 653 |
# |
# |
|a Promoción
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| 653 |
# |
# |
|a Presupuesto
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| 653 |
# |
# |
|a Evaluación
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| 653 |
# |
# |
|a Control
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| 653 |
# |
# |
|a Estrategia empresarial
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
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|a 658.8
|b F 388 V 222
|d -
|i 23716
|u 12
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