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01082nam a2200361 a 4500 |
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299858.12.f |
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arsfunl |
| 008 |
200806s2001 MEX |00 0 spa d |
| 020 |
# |
# |
|a 9702601010
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
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| 080 |
# |
# |
|a 658.8
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| 100 |
1 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Marketing
|c Philip Kotler, Gary Armstrong; coordinadora Marcela Benassini
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| 250 |
# |
# |
|a 8a. ed.
|
| 260 |
# |
# |
|a México
|b Pearson Education
|c 2001
|
| 300 |
# |
# |
|a 768 p.
|c 27 cm.
|
| 653 |
0 |
# |
|a Comercialización
|
| 653 |
0 |
# |
|a Comportamiento del consumidor
|
| 653 |
0 |
# |
|a Mercado
|
| 653 |
0 |
# |
|a Mercados globales
|
| 653 |
0 |
# |
|a Competencia
|
| 653 |
0 |
# |
|a Planeamiento estrategico
|
| 653 |
0 |
# |
|a Fijación de precios
|
| 653 |
0 |
# |
|a Publicidad
|
| 653 |
0 |
# |
|a Administración de ventas
|
| 653 |
0 |
# |
|a Marketing directo
|
| 653 |
0 |
# |
|a Marketing social
|
| 700 |
1 |
# |
|a Armstrong, Gary
|
| 700 |
1 |
# |
|a Benassini, Marcela
|e director de publicación
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
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|a 658.8
|b K 77m 2001
|i 21208
|u 12
|
| 090 |
|
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|a 658.8
|b K 77m 2001 e.2
|d -
|i 21434
|u 12
|
| 090 |
|
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|a 658.8
|b K 77m 2001 e. 3
|i 22249
|u 12
|