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00934nam a2200325 a 4500 |
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290038.12.f |
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arsfunl |
| 008 |
200806s2001 MEX |00 0 spa d |
| 020 |
# |
# |
|a 9706860452
|
| 040 |
# |
# |
|a HAD
|d Visado
|d HAD
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| 080 |
# |
# |
|a 658.8
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| 100 |
1 |
# |
|a Czinkota, Michael R.
|
| 245 |
1 |
0 |
|a Administración de la mercadotecnia
|c Michael R. Czinkota, Masaaki Kotabe
|
| 250 |
# |
# |
|a 2a. ed.
|
| 260 |
# |
# |
|a México
|b Thompson Learning
|c 2001
|
| 300 |
# |
# |
|a 600 p.
|c 23 cm.
|
| 653 |
0 |
# |
|a Comercialización
|
| 653 |
0 |
# |
|a Estudios de mercado
|
| 653 |
0 |
# |
|a Planificación del mercado
|
| 653 |
0 |
# |
|a Productos
|
| 653 |
0 |
# |
|a Planificación estrategica
|
| 653 |
0 |
# |
|a Distribución
|
| 653 |
0 |
# |
|a Canales de distribución
|
| 653 |
0 |
# |
|a Ventas
|
| 653 |
0 |
# |
|a Técnicas de venta
|
| 653 |
0 |
# |
|a Cambio tecnológico
|
| 700 |
1 |
# |
|a Kotabe, Masaaki
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
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|a 658.8
|b C 998a
|i 22890
|u 12
|
| 090 |
|
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|a 658.8
|b C 998a e. 2
|i 22891
|u 12
|