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| LEADER |
00670nam a2200277 a 4500 |
| 001 |
177247.12.f |
| 003 |
arsfunl |
| 008 |
200806s2005 ESP |00 0 spa d |
| 020 |
# |
# |
|a 8423422887
|
| 040 |
|
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|a HAD
|
| 080 |
# |
# |
|a 658.8
|
| 100 |
1 |
# |
|a Aaker, David A.
|
| 245 |
1 |
0 |
|a Liderazgo de marca
|
| 260 |
# |
# |
|a Barcelona
|b Deusto
|c 2005
|
| 300 |
# |
# |
|a 384 p.
|
| 653 |
# |
# |
|a Marketing estrategico
|
| 653 |
# |
# |
|a Marcas
|
| 653 |
# |
# |
|a Imagen de marca
|
| 653 |
# |
# |
|a Posicionamiento
|
| 653 |
# |
# |
|a Fidelizacion
|
| 653 |
# |
# |
|a Identidad
|
| 653 |
# |
# |
|a Marca global
|
| 653 |
# |
# |
|a Publicidad
|
| 700 |
1 |
# |
|a Joachimsthaler, Erich
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
|
|a 658.8
|b A 112d
|i 22052
|u 12
|