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01091nam a2200373 a 4500 |
| 001 |
176883.12.f |
| 003 |
arsfunl |
| 008 |
200806s2001 MEX | | | 00 0 spa d |
| 020 |
# |
# |
|a 9702601010
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| 040 |
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|a HAD
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| 080 |
# |
# |
|a #
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| 082 |
0 |
# |
|a #
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| 100 |
1 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Marketing [recurso electronico]
|
| 250 |
# |
# |
|a 8a. ed.
|
| 260 |
# |
# |
|a Mexico
|b Pearson Educacion
|c 2001
|
| 300 |
# |
# |
|a 1 disco : digital
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| 500 |
|
# |
|a En Biblioteca 2 ejemplares -;Requerimientos del sistema: PC Pentium, Windows 97 o superior, Microsoft Office 97 o superior, lector de CD
|
| 653 |
# |
# |
|a Comercializacion
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| 653 |
# |
# |
|a Comportamiento del consumidor
|
| 653 |
# |
# |
|a Mercado
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| 653 |
# |
# |
|a Mercados globales
|
| 653 |
# |
# |
|a Competencia
|
| 653 |
# |
# |
|a Planeamiento estrategico
|
| 653 |
# |
# |
|a Fijacion de precios
|
| 653 |
# |
# |
|a Publicidad
|
| 653 |
# |
# |
|a Administracion de ventas
|
| 653 |
# |
# |
|a Marketing directo
|
| 653 |
# |
# |
|a Cd-rom
|
| 653 |
# |
# |
|a Documentos electronicos
|
| 700 |
1 |
# |
|a Armstrong, Gary
|
| 887 |
# |
# |
|a Registro Migrado
|
| 090 |
|
|
|a CDR-267
|i 21448
|u 12
|
| 090 |
|
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|a CDR-268 e. 2
|i 21449
|u 12
|