Cita APA

Aaker, D. A. (1995). Strategic market management (4. ed.). New York: John Wiley & Sons.

Citación estilo Chicago

Aaker, David A. Strategic Market Management. 4. ed. New York: John Wiley & Sons, 1995.

Cita MLA

Aaker, David A. Strategic Market Management. 4. ed. New York: John Wiley & Sons, 1995.