Cita APA

Kotler, P., Armstrong, G., & Benassini, M. (2001). Marketing (8a. ed.). México: Pearson Education.

Citación estilo Chicago

Kotler, Philip, Gary Armstrong, and Marcela Benassini. Marketing. 8a. ed. México: Pearson Education, 2001.

Cita MLA

Kotler, Philip, Gary Armstrong, and Marcela Benassini. Marketing. 8a. ed. México: Pearson Education, 2001.