Treacy, M., & Wiersema, F. (1995). The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. Massachusetts: Addison-Wesley.
Citación estilo ChicagoTreacy, Michael, and Fred Wiersema. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Massachusetts: Addison-Wesley, 1995.
Cita MLATreacy, Michael, and Fred Wiersema. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Massachusetts: Addison-Wesley, 1995.
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