Cita APA

Peter, J. P., & Olson, J. C. (1996). Consumer behavior and marketing strategy (4a. ed.). Chicago: IRWIN.

Citación estilo Chicago

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 4a. ed. Chicago: IRWIN, 1996.

Cita MLA

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 4a. ed. Chicago: IRWIN, 1996.