Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (8a. ed.). Englewood Cliffs: Pretince Hall.
Citación estilo ChicagoKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8a. ed. Englewood Cliffs: Pretince Hall, 1994.
Cita MLAKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8a. ed. Englewood Cliffs: Pretince Hall, 1994.
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