Cita APA

Aaker, D. A., Kumar, V., & Day, G. S. (1995). Marketing research. New York: John Wiley.

Citación estilo Chicago

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. New York: John Wiley, 1995.

Cita MLA

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. New York: John Wiley, 1995.