Cita APA

Matthews, J. B., Buzzell, R. D., Levitt, T., & Frank, R. E. (1964). Marketing: An introductory analysis. New York: McGraw-Hill.

Citación estilo Chicago

Matthews, John B., Robert D. Buzzell, Theodore Levitt, and Ronald E. Frank. Marketing: An Introductory Analysis. New York: McGraw-Hill, 1964.

Cita MLA

Matthews, John B., Robert D. Buzzell, Theodore Levitt, and Ronald E. Frank. Marketing: An Introductory Analysis. New York: McGraw-Hill, 1964.