Cita APA

Kotler, P., & Andreasen, A. R. (1995). Strategic marketing for nonprofit organizations (5a. ed.). New Jersey: Prentice-Hall.

Citación estilo Chicago

Kotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 5a. ed. New Jersey: Prentice-Hall, 1995.

Cita MLA

Kotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 5a. ed. New Jersey: Prentice-Hall, 1995.