Cita APA

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2006). Marketing Core (2a. ed.). Madrid: McGraw-Hill.

Citación estilo Chicago

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing Core. 2a. ed. Madrid: McGraw-Hill, 2006.

Cita MLA

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing Core. 2a. ed. Madrid: McGraw-Hill, 2006.