Pearce, C. (1971). Prediction techniques for marketing planners: The practical application of forecasting methods to business problems. New York: John Wiley.
Citación estilo ChicagoPearce, Colin. Prediction Techniques for Marketing Planners: The Practical Application of Forecasting Methods to Business Problems. New York: John Wiley, 1971.
Cita MLAPearce, Colin. Prediction Techniques for Marketing Planners: The Practical Application of Forecasting Methods to Business Problems. New York: John Wiley, 1971.
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